About Drift Innovation

Drift Innovation, often just referred to as Drift, is a London based company which specialises in producing professional point of view helmet cameras. They are widely known for bringing top quality and well priced cameras to the extreme sports market.

They launched into this growing market in 2008 with their first camera, the X170 Action Camera. Not too long after that they broke through the HD barrier and launched the HD170. This has since been replaced by the HD170 Stealth. The latest edition to the Drift range is the Drift HD which is smaller then all of its predecessors and boasts many new awesome features.

Since the early days with the X170, Drift has always integrated a few features which has separated the brand from other helmet camera brands because their cameras are by far the easiest to use. This user-friendliness comes from the ease of use of having a built in screen for easy alignment of videos and instant replay while on the fly. The Drift cameras also all have a rotating lens which means you can mount the camera body any way you like and just rotate the lens around to maintain a level image. The final ease-of-use feature which everyone loves is the wireless remote control which makes using the Drift cameras a breeze.


Drift Innovation is represented by Action Cameras SA in  South Africa so contact us for more info.

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